{"title":"Datejust","description":"\u003cdiv class=\"rolex-layout-v7 rolex-bg-light-beige\"\u003e\n    \u003cdiv class=\"customzinddex\"\u003e\u003ch1 class=\"page-title\"\u003eRolex Datejust\u003c\/h1\u003e\u003c\/div\u003e\n    \u003cdiv class=\"rolex-global-grid rolex-video-component\"\u003e\n        \u003ca href=\"javascript:void(0)\" class=\"s-2-e-14 md-s-2-e-14 sm-s-2-e-8 rolexv7-youtubebox\" data-id=\"_uwR3MgWqiY\" title=\"it is a masterpiece of horological science\"\u003e\n            \u003cpicture\u003e\n                \u003csource srcset=\"https:\/\/img.youtube.com\/vi_webp\/_uwR3MgWqiY\/maxresdefault.webp\" media=\"(max-width:768px)\"\u003e\n                \u003csource srcset=\"https:\/\/img.youtube.com\/vi_webp\/_uwR3MgWqiY\/maxresdefault.webp\" media=\"(min-width:768px)\"\u003e\n                \u003cimg alt=\"it is a masterpiece of horological science\" title=\"it is a masterpiece of horological science\" width=\"100%\" height=\"100%\" class=\"rolexv7-nohover\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\n            \u003cdiv class=\"rolexv7-youtube-play-btn\"\u003e \u003c\/div\u003e\n        \u003c\/a\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"rolex-quote-text-component rolex-global-grid rolex-pt rolex-pb\"\u003e\n        \u003cdiv class=\"rolex-quote-text s-5-e-11 md-s-4-e-12 sm-s-2-e-8\"\u003e\n            \u003ch2 class=\"rolex-quote50 rolex-text-brown\"\u003e“It is a masterpiece of horological science. It is, in fact, a synthesis of all that has been achieved up to the present day.”\u003c\/h2\u003e\n            \u003cspan class=\"rolex-body20light\"\u003eHans Wilsdorf, 1945\u003c\/span\u003e\n        \u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"rolex-body-text-component rolex-global-grid rolex-pb\"\u003e\n        \u003cdiv class=\"rolex-body-text s-5-e-11 md-s-4-e-12 sm-s-2-e-8\"\u003e\n            \u003ch2 class=\"rolex-headline50 rolex-text-brown\"\u003eSince its creation, it has continued to evolve, offering a host of aesthetic possibilities while encapsulating Rolex know-how.\u003c\/h2\u003e\n        \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rolex-layout-v7 rolex-bg-beige\"\u003e\n    \u003cdiv class=\"rolex-global-grid rolex-img-component rolex-pt\"\u003e\n        \u003cpicture class=\"s-3-e-13 md-s-3-e-13 sm-s-2-e-8\"\u003e\n            \u003csource srcset=\"https:\/\/rolex-bespoke.s3.us-east-2.amazonaws.com\/rolexv7\/images\/c2026\/datejust\/rolex-datejust-m126234-0027_2107jva_001-m126234-0015_1901ac_009_portrait.webp\" media=\"(max-width:768px)\"\u003e\n            \u003csource srcset=\"https:\/\/rolex-bespoke.s3.us-east-2.amazonaws.com\/rolexv7\/images\/c2026\/datejust\/rolex-datejust-m126234-0027_2107jva_001-m126234-0015_1901ac_009-landscape.webp\" media=\"(min-width:768px)\"\u003e\n            \u003cimg alt=\"Embodying Rolex know-how \" title=\"Embodying Rolex know-how \" width=\"100%\" height=\"100%\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"rolex-body-text-component rolex-global-grid rolex-pt rolex-pb\"\u003e\n        \u003cdiv class=\"rolex-body-text s-5-e-11 md-s-4-e-12 sm-s-2-e-8\"\u003e\n            \u003ch2 class=\"rolex-headline50 rolex-pb-20 rolex-text-brown\"\u003eEmbodying Rolex know-how \u003c\/h2\u003e\n            \u003cp class=\"rolex-body20light\"\u003eThe perfect embodiment of the classic Rolex watch, the Datejust, launched in 1945, showcased all the major accomplishments developed to that point by the brand. It thus echoed the quest for excellence of Rolex founder Hans Wilsdorf who believed that watchmaking progress should encourage human progress. In a period of great change, people’s relationship with time was shifting. Modern life moved to the rhythm of the passing days and was less connected to the seasons. The Datejust offers enhanced comfort in terms of legibility and daily time management.\u003c\/p\u003e\n        \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rolex-layout-v7 rolex-bg-light-beige rolex-pt\"\u003e\n    \u003cdiv class=\"rolex-global-grid rolex-video-component\"\u003e\n        \u003ca href=\"javascript:void(0)\" class=\"s-2-e-14 md-s-2-e-14 sm-s-2-e-8 rolexv7-youtubebox\" data-id=\"0vhqFlC5X3Q\" title=\"The Cyclops lens\"\u003e\n            \u003cpicture\u003e\n                \u003csource srcset=\"https:\/\/img.youtube.com\/vi_webp\/0vhqFlC5X3Q\/maxresdefault.webp\" media=\"(max-width:768px)\"\u003e\n                \u003csource srcset=\"https:\/\/img.youtube.com\/vi_webp\/0vhqFlC5X3Q\/maxresdefault.webp\" media=\"(min-width:768px)\"\u003e\n                \u003cimg alt=\"The Cyclops lens\" title=\"The Cyclops lens\" width=\"100%\" height=\"100%\" class=\"rolexv7-nohover\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\n            \u003cdiv class=\"rolexv7-youtube-play-btn\"\u003e \u003c\/div\u003e\n        \u003c\/a\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"rolex-body-text-component rolex-global-grid rolex-pt rolex-pb\"\u003e\n        \u003cdiv class=\"rolex-body-text s-5-e-11 md-s-4-e-12 sm-s-2-e-8\"\u003e\n            \u003ch2 class=\"rolex-headline50 rolex-pb-20 rolex-text-brown\"\u003eThe Cyclops lens \u003cbr\u003e Optimized reading\u003c\/h2\u003e\n            \u003cp class=\"rolex-body20light\"\u003eCreated to improve the legibility of the date, the Cyclops lens is both an aesthetic and a technical brand signature. This Rolex invention was patented in the early 1950s and presented for the first time in 1953 on a Datejust. Its magnifying effect makes the date easier to read. Initially in plexiglass, it has been crafted in sapphire since the 1970s, like the watch’s crystal.\u003c\/p\u003e\n        \u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cpicture\u003e\n        \u003csource srcset=\"https:\/\/rolex-bespoke.s3.us-east-2.amazonaws.com\/rolexv7\/images\/c2026\/datejust\/rolex-datejust-m126300-0001_2301es_001_xl_portrait.webp\" media=\"(max-width:768px)\"\u003e\n        \u003csource srcset=\"https:\/\/rolex-bespoke.s3.us-east-2.amazonaws.com\/rolexv7\/images\/c2026\/datejust\/rolex-datejust-m126300-0001_2301es_001_xl-landscape.webp\" media=\"(min-width:768px)\"\u003e\n        \u003cimg alt=\"The Jubilee bracelet\" title=\"The Jubilee bracelet\" width=\"100%\" height=\"100%\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\n    \u003cdiv class=\"rolex-body-text-component rolex-global-grid rolex-pt rolex-pb\"\u003e\n        \u003cdiv class=\"rolex-body-text s-5-e-11 md-s-4-e-12 sm-s-2-e-8\"\u003e\n            \u003ch2 class=\"rolex-headline50 rolex-pb-20 rolex-text-brown\"\u003eThe Jubilee bracelet \u003cbr\u003eComfort and elegance \u003c\/h2\u003e\n            \u003cp class=\"rolex-body20light\"\u003eCelebrating the 40th anniversary of Rolex in 1945, the Jubilee bracelet was specially designed for the Datejust. This fluid and comfortable five-piece link metal bracelet is integral to the Datejust’s identity and enhances the timeless elegance of the model. The Datejust is also available with an Oyster bracelet or, on precious metal versions, a President bracelet.\u003c\/p\u003e\n        \u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"rolex-global-grid rolex-img-component\"\u003e\n        \u003cpicture class=\"s-5-e-11 md-s-4-e-12 sm-s-2-e-8\"\u003e\n            \u003csource srcset=\"https:\/\/rolex-bespoke.s3.us-east-2.amazonaws.com\/rolexv7\/images\/c2026\/datejust\/rolex-datejust-m126283rbr-0009_1801ac_002-portrait.webp\" media=\"(max-width:768px)\"\u003e\n            \u003csource srcset=\"https:\/\/rolex-bespoke.s3.us-east-2.amazonaws.com\/rolexv7\/images\/c2026\/datejust\/rolex-datejust-m126283rbr-0009_1801ac_002-landscape.webp\" media=\"(min-width:768px)\"\u003e\n            \u003cimg alt=\"A continually updated\" title=\"A continually updated\" width=\"100%\" height=\"100%\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"rolex-body-text-component rolex-global-grid rolex-pt rolex-pb\"\u003e\n        \u003cdiv class=\"rolex-body-text s-5-e-11 md-s-4-e-12 sm-s-2-e-8\"\u003e\n            \u003ch2 class=\"rolex-headline50 rolex-pb-20 rolex-text-brown\"\u003eA continually updated watchmaking icon\u003c\/h2\u003e\n            \u003cp class=\"rolex-body20light\"\u003eThe Datejust is constantly reinventing itself. Its varied reinterpretations express and showcase Rolex’s expertise in dial-making. Featuring smooth, domed, fluted or diamond-set bezels, the Datejust has stylishly spanned eras while perfectly adapting to the personality of its wearers.\u003c\/p\u003e\n        \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rolex-layout-v7 rolex-bg-beige\"\u003e\n    \u003cdiv class=\"rolex-global-grid rolex-img-component rolex-pt\"\u003e\n        \u003cpicture class=\"s-3-e-13 md-s-3-e-13 sm-s-2-e-8\"\u003e\n            \u003csource srcset=\"https:\/\/rolex-bespoke.s3.us-east-2.amazonaws.com\/rolexv7\/images\/c2026\/datejust\/rolex-datejust-m278288rbr-0041_2412uf_002-m278288rbr-0041_2501stojan_002_rvb-portrait.webp\" media=\"(max-width:768px)\"\u003e\n            \u003csource srcset=\"https:\/\/rolex-bespoke.s3.us-east-2.amazonaws.com\/rolexv7\/images\/c2026\/datejust\/rolex-datejust-m278288rbr-0041_2412uf_002-m278288rbr-0041_2501stojan_002_rvb-landscape.webp\" media=\"(min-width:768px)\"\u003e\n            \u003cimg alt=\"Celebrating dates with destiny\" title=\"Celebrating dates with destiny\" width=\"100%\" height=\"100%\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"rolex-body-text-component rolex-global-grid rolex-pt rolex-pb\"\u003e\n        \u003cdiv class=\"rolex-body-text s-5-e-11 md-s-4-e-12 sm-s-2-e-8\"\u003e\n            \u003ch2 class=\"rolex-headline50 rolex-pb-20 rolex-text-brown\"\u003eCelebrating dates with destiny \u003c\/h2\u003e\n            \u003cp class=\"rolex-body20light rolex-pb-20\"\u003eThe Datejust has naturally become the watch of our dates with destiny. Day after day, its dial marks a meeting point between the personal course of each wearer and the passing of time. Seen on the wrists of such major figures as Winston Churchill, Dwight D. Eisenhower and Martin Luther King, the Datejust has spanned eras without ever losing its modern touch.\u003c\/p\u003e\n            \u003cp class=\"rolex-body20light\"\u003eAmong the Rolex Testimonees associated with the Datejust, Rolex celebrates Swiss tennis legend Roger Federer, Polish tennis player Iga Świątek, Swiss skier Lara Gut-Behrami and Canadian singer Michael Bublé.\u003c\/p\u003e\n        \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e","products":[{"product_id":"rolex-datejust-m278384rbr-0008","title":"Datejust 31","description":null,"brand":"rolexv7","offers":[{"title":"Default Title","offer_id":66729830252589,"sku":"M278384RBR-0008","price":19900.0,"currency_code":"USD","in_stock":true}]},{"product_id":"rolex-datejust-m278288rbr-0041","title":"Datejust 31","description":null,"brand":"rolexv7","offers":[{"title":"Default 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