- Rolex
- Rolex at Louis Anthony Jewelers
- Our Rolex history
Rolex and Louis Anthony Jewelers History
Since our beginnings in 1990, Louis Anthony Jewelers has been committed to sharing with our customers the very best, from customer service to products curated from around the world. The standard of excellence that Rolex demonstrates reflects the values that can be seen throughout our store.
1990
Our story begins
After selling designer jewelry and Rolex men’s and women’s watches for more than 10 years at a fine jewelry establishment, Louis A Guarino Jr. along with his wife Veronica establish their own store. Using phone books and word of mouth, the couple develops a network of clientele from across Pittsburgh, Western Pennsylvania, and beyond.
1997
Have we met.... yet?
A branded billboard for Louis Anthony Jewelers piques the curiosity of Rolex representatives in the Pittsburgh market. Founded on Lou’s extensive experience and stellar reputation in the jewelry industry, the relationship with Rolex begins.
2000
Our new home
Outgrowing its original 900 square-foot location, Louis Anthony Jewelers relocates to a space double in size at 1775 North Highland Road in South Hills of Pittsburgh. By 2008, the showroom expands to more than 6,000 square feet, with an extensive collection of Rolex timepieces.
The Guarino family and staff consider the store their home, and each visitor is treated as a special guest. Customers are greeted warmly upon entering the store and offered the same comforts you would expect in someone’s home: a relaxing environment with genuine friendship and inviting refreshments.
2014
The Rolex experience
Louis Anthony Jewelers unveils its new Rolex Corner, a custom-designed space within the store, adorned with signature Rolex materials such as marble, leather, wood, and green Aqua glass. These elements combine to create the consummate Rolex customer experience. To celebrate the launch of this new space, Louis Anthony holds an event featuring a bespoke collection of Rolex Daytona timepieces. It serves as the perfect backdrop to feature popular Rolex models such as the Sky-Dweller, Oyster Perpetual Datejust 41, GMT-Master II, and Lady-Datejust to name a few.
TODAY
The tradition continues
With ongoing education and superlative training, Louis Anthony Jewelers, together with Rolex, commits to providing an exceptional customer experience. That involves guiding you through the selection process, explaining the features and benefits of each Rolex model and each family, from professional to classic. From the metal type, the bezel, the dial, and bracelet style, Louis Anthony Jewelers assists you in selecting a Rolex watch that is expressly you.
Stop by and discover Louis Anthony Jewelers, where quality is a tradition.
“The shared core values between Louis Anthony and Rolex are what make for such a great partnership and help elevate the customer experience to the highest level.”
- Louis A. Guarino Jr, President