Since 1990 — Pittsburgh, Pennsylvania

Our Story

A Family-Owned Jewelry Store in Pittsburgh

At Louis Anthony Jewelers we offer a carefully chosen and undeniably stunning selection of jewelry, timepieces, and giftware — paired with the kind of warm, familiar service that goes beyond knowing your name to knowing what's on your personal wish list.

For more than three decades, it's been a privilege to welcome you into our home and share in some of life's most treasured moments. Your trust, your loyalty, and your friendship have been your biggest gifts to us along the way. Here's looking toward many years to come, and the new memories we are sure to create together.

A Family-Owned Jewelry Store in Pittsburgh

"Have We Met…Yet?"

The history of our brand

1980 — Where it begins
Louis A. Guarino Jr. begins working in the jewelry industry at a well-known retail guild store in the South Hills of Pittsburgh.
1990 — Louis Anthony Jewelers opens its doors
Lou and Veronica start Louis Anthony Jewelers in a 900-square-foot location — with seed money generated from the sale of her wedding ring.
1992 — The billboards that made Pittsburgh smile
Veronica launches the "Have We Met…Yet?" billboard campaign featuring Lou as the brand, beginning a creative advertising presence in Pittsburgh that continues to this day.
The original "Have We Met…Yet?" campaign
1996 — GIA Graduate Gemologist
Lou earns his Graduate Gemologist degree from the Gemological Institute of America (GIA) in Santa Monica.
2000 — A new home on Highland Road
Louis Anthony Jewelers relocates to a 2,000-square-foot store about a mile from the original location.
2001 — Family joins the business
Lou's sister Andrea joins the business.
2003 — The next generation arrives
To accommodate growing demand, the showroom is expanded — and Lou and Veronica's daughter Amie joins the business as a designer and store stylist.
2007 — "Remember, Each Day Is A Gift"
A new billboard campaign features Lou and Veronica with the tagline, "Remember, Each Day Is A Gift."
2008 — The showroom grows up
Renovations bring the addition of a Rolex boutique, goldsmith shop, conference room, and customer lounge.
2009 — Geeg comes home
Son Lou III — aka Geeg — returns home from New York to join the business in marketing and sales. A new billboard campaign features the next generation of Louis Anthony Jewelers.
2010 — A commission for a Secretary of State
Lou is commissioned to design and present a pin to former Secretary of State Madeleine Albright.
The pin designed by Lou for Madeleine Albright
2011 — Best Places to Work
Louis Anthony Jewelers is honored as one of "The Best Places to Work" by the Pittsburgh Business Times.
2012 — "Join the Family"
Daughter Vanessa joins the business as head of social media, and a new billboard campaign is launched inviting customers to "Join the Family."
2015 — Industry recognition
Veronica wins the Women's Jewelry Association Retailer of the Year Award, and Vanessa is named one of the Top 100 Most Influential Millennials in the Jewelry Industry.
2017 — Family Business Award
Louis Anthony Jewelers receives the Family Business Award from the Pittsburgh Business Times.
Today — Reimagined
A multiphase, 3,000-square-foot expansion — completed in 2023 — grows the store to more than 9,000 square feet, introducing a new Rolex environment, a David Yurman boutique, a full hospitality bar, newly designed jewelry showcases, refreshed lighting, and the Louis Anthony Home Collection.